Our Ethos

At Farmli, partnership comes first. We exist to bridge the gap between landowners trying to promote their own land and those selling directly to housebuilders. We believe there’s a better way — one built on collaboration, transparency and shared success. When we work with you, we become your partner, not your purchaser. Our goals are completely aligned: to secure planning permission and to achieve the highest possible value for your land.

True alignment

Unlike a housebuilder, we don’t buy your land. We promote it. That means our success is entirely tied to yours. If your land increases in value, so does our return — and if planning isn’t secured, you owe us nothing. We take on all the cost, all the risk and all the work needed to deliver planning consent. That’s what partnership means to us: you bring the land, we bring the expertise, and we move forward together.

A personal, hands-on approach

We’re deliberately not a corporate machine. We take on only a select number of projects so that every landowner has direct access to us throughout the process. You can pick up the phone whenever you like — we’re approachable, honest, and fully invested in the outcome. We value communication and clarity above all else, so you always know what’s happening and why.

Expertise with integrity

Our background spans land, planning and development. We’ve seen first-hand how traditional promotion can become overcomplicated or impersonal, and we built Farmli to change that. We combine professional rigour with a genuinely human approach — thoughtful strategy, clear communication and strong design-led thinking. Every decision we make is guided by one principle: doing what’s right for the landowner and for the site.

Shaping value responsibly

Our ethos is simple: maximise value, minimise risk, and do it the right way. We take pride in creating well-considered, design-led schemes that not only perform commercially but sit beautifully within their surroundings. We believe that land promotion done properly benefits everyone — the landowner, the local community, and the future residents who’ll one day call it home.